AVITA Launches “AVACOM,” a Remote Customer Service Platform Powered by Avatar Technology

AVITA Officially Launches “AVACOM,” an Avatar-Based Remote Customer Service Platform
Driving DX in Customer Engagement by Enhancing Efficiency and Human Connection

AVITA Inc. (Head Office: Shibuya-ku, Tokyo; CEO: Hiroshi Ishiguro) today announced the launch of AVACOM, a remote customer service platform that utilizes digital humans, character-based avatars, and other virtual agents. The service will be available starting April 27, 2022.

As Japan faces a declining labor force due to an aging population and shifts in lifestyle brought about by the COVID-19 pandemic, the need for digital transformation (DX) continues to accelerate. AVITA has collaborated with various organizations to validate the effectiveness of avatar-based customer service and to explore new workstyles made possible through remote operation. Guided by the vision “Virtualize the Real World,” AVITA aims to create a society where people can seamlessly work across both real and virtual environments. The launch of AVACOM marks a major step toward advancing the social implementation of avatar technology.

AVACOM is developed based on more than 20 years of research led by AVITA CEO and CTO Hiroshi Ishiguro, a globally recognized roboticist. Drawing on extensive field experiments and operational insights, AVITA also provides implementation support to maximize the impact of avatar-based customer engagement.

Organizations—including retailers, facilities, public institutions, and municipalities—seeking to improve operational efficiency, ensure hospitality, address labor shortages, or make better use of existing staff are encouraged to contact AVITA for consultation.

Key Features of AVACOM

• Wide variety of avatars, including digital humans, character-style avatars, mascots, and the option for operators to appear with their real face if preferred

• Motion-capture system that requires no specialized equipment and enables natural facial expressions and body movements

• Operational efficiency through multi-point control, allowing a small number of operators to manage avatars across many locations

• Seamless switching between AI-powered automated responses and human-operated support

• Intuitive user interface that allows anyone to operate an avatar with ease

• Data-driven optimization, including collection and analysis of customer interaction data for training and marketing applications

Examples of Avatars Available on AVACOM

AVACOM offers a diverse range of avatars that can be customized for different contexts—including lifelike virtual humans, anime-style characters, mascots, and animal characters. Companies may customize attire or design, or develop fully original avatars.
These avatars can be used not only on AVACOM but also for social media engagement, video production, and various promotional or operational purposes.