Turning Young Sales Staff into Immediate Contributors. Significantly boosting insurance sales performance with the AI role-play training service “AvaTraining”

Client

Company: Advance Create Co., Ltd.
Business:
Insurance agency business, media business, media rep business, reinsurance business, ASP (Application Service Provider) business, and BPO business
Department: Sales Division
Target Users: New hires and young sales representatives

How AvaTraining Is Used

• Used for sales training of new and young sales staff

• AI avatars play the roles of various customer types, enabling diverse role-play scenarios

• Detailed reviews and coaching conducted based on recorded role-play sessions and AI-generated evaluations

Background

• With limited human and time resources available for role-play training, the company sought to improve sales response quality efficiently

• In an insurance industry facing increasing pressure for digital transformation, the company aimed to achieve innovation by leveraging cutting-edge technology—an industry-first initiative in Japan

Why AvaTraining was Chosen

• High flexibility in configuring AI avatars and role-play scenarios, making it well suited for insurance sales training that requires adaptable and nuanced customer interactions

• A comprehensive support structure, with hands-on assistance ranging from pre-implementation consulting to post-implementation improvement proposals, positioning AVITA as a long-term business partner

Effects of Implementing AvaTraining

• AvaTraining significantly accelerated the development of young employees into fully productive sales staff.

• One new hire who trained with AvaTraining achieved 5th place nationwide in monthly sales performance just six months after assignment.

• Another new hire achieved 1st place nationwide in monthly sales performance one year after joining the company.

• Continuous training with AI avatars through AvaTraining also reduced psychological resistance to using the avatar-based customer service solution AVACOM.
  As a result, the frequency of AVACOM usage in insurance consulting increased, creating a positive cycle that led to consistently high performance.

Future Outlook

• Further enhance sales performance and skill levels by introducing role-play training with AI avatars designed to handle more complex customer needs

• Expand usage beyond young employees to include mid-level sales staff, aiming to improve overall proposal and consulting capabilities across the sales organization

About the AI-Powered Avatar Role-Play Training Service “AvaTraining”

AvaTraining is a role-play training service that leverages high-quality avatars and generative AI to help users build practical communication and customer service skills.

No dialogue data or prewritten scenarios are required.
Users simply set the role and objectives of the training partner, and the system enables context-appropriate conversational simulations—anytime, anywhere, and as many times as needed.

After each session, AI analyzes not only the dialogue itself but also non-verbal cues such as facial expressions and vocal intonation, automatically generating evaluation feedback. This allows users to clearly understand their strengths and areas for improvement, accelerating practical skill development.

Furthermore, by utilizing performance data such as the number of practice sessions and evaluation scores, organizations can identify individual challenges, track skill progression, and optimize training plans. This minimizes inconsistencies caused by subjective coaching styles and enables the systematic sharing and accumulation of training know-how across teams.
AvaTraining also reduces the workload of managers and trainers who previously spent significant time conducting role-play manually, contributing to overall operational efficiency in training environments.

AvaTraining Service Page >

If you would like to request materials (free) or try a hands-on demo of AvaTraining (free), please feel free to contact us.

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