AI Role-Play Service “AvaTraining” Lifts New Ad Sales Proposal Rate to 160% of Previous Period and Reduces Manager Coaching Time

Client

• Company name: CyberACE Inc.

• Business: Internet advertising

• Department: Marketing Division

• Target users: New business sales planners

How AvaTraining is Used

• Used as a training tool to develop new business proposal skills for junior planners

• Each planner conducts 30-minute AI role-play sessions twice a week with an avatar as the counterpart

• Managers review recorded sessions and AI-generated evaluations to provide detailed feedback and coaching

Background

• There was significant variation in the content and quality of role-plays, making training highly dependent on individual managers

• In an increasingly complex advertising industry, CyberACE needed a way to help planners continuously practice proposing its own unique solutions through regular, practical training

• Face-to-face role-plays had to be conducted multiple times every week, placing a considerable burden on managers’ schedules

• The company was looking for a mechanism that would allow standardized, high-quality role-play training to be repeated, while also reducing manager workload
  

Why AvaTraining was Chosen

• Enables standardized, consistently high-quality role-plays that can be repeated as often as needed

• Allows planners to conduct role-plays at any time alongside their daily work

• AI avatars respond and behave in a natural, realistic manner, making the experience feel close to an actual client meeting
  

Effects of Implementing AvaTraining

• The proposal conversion rate—the percentage of opportunities that progressed from the first appointment to a concrete proposal—improved to 160% of the previous period for sales roles

• By having AI avatars handle a portion of what managers previously did in live role-plays, CyberACE was able to reduce coaching time by approximately 16 hours per month

• Training content became visible and trackable, making it easier to understand each individual’s challenges and growth

• Junior planners are now better able to identify their own areas for improvement, which has encouraged more self-driven skill development
  

Future Outlook

• Expand the scope of AvaTraining utilization to further improve the efficiency of talent development

• Establish more effective training frameworks by enhancing quantitative evaluation metrics and integrating them into the overall people development strategy

About the AI-Powered Avatar Role-Play Training Service “AvaTraining”

AvaTraining is a role-play training service that leverages high-quality avatars and generative AI to help users build practical communication and customer service skills.

No dialogue data or prewritten scenarios are required.
Users simply set the role and objectives of the training partner, and the system enables context-appropriate conversational simulations—anytime, anywhere, and as many times as needed.

After each session, AI analyzes not only the dialogue itself but also non-verbal cues such as facial expressions and vocal intonation, automatically generating evaluation feedback. This allows users to clearly understand their strengths and areas for improvement, accelerating practical skill development.

Furthermore, by utilizing performance data such as the number of practice sessions and evaluation scores, organizations can identify individual challenges, track skill progression, and optimize training plans. This minimizes inconsistencies caused by subjective coaching styles and enables the systematic sharing and accumulation of training know-how across teams.
AvaTraining also reduces the workload of managers and trainers who previously spent significant time conducting role-play manually, contributing to overall operational efficiency in training environments.

AvaTraining Service Page >

If you would like to request materials (free) or try a hands-on demo of AvaTraining (free), please feel free to contact us.

Contact Us >